Cotton is the world’s most popular fiber. Unfortunately, cotton causes some of the worst environmental pollution by any crop. Many of the pesticides used in conventional cotton farming are highly toxic thereby harming not only the environment but also the people who work in the cotton fields.
 
The cotton used by us is grown in rotation on land and has been farmed free of chemicals. No pesticides have been used to grow the cotton used by us, thus no harm is done to the soil and water as well as to the  cotton cultivators.

Our dyeing and finishing is simple. We only use oxygen-rich bleach and low impact dyes that do not contain harmful heavy metals. We print with water based dyes and do not use chemical finishes.